CSR Centre

CSR Strategy Development

The CSR Centre will engage with our clients and conduct in-depth assessments and interviews to understand their motivations for initiating CSR. CSR is not "one size fits all" strategy. Having a CSR strategy helps a company to build, maintain and continually strengthen its identity in the marketplace. The steps identified below can be done in different order or have different names. However, a CSR strategy is unlikely to succeed when it is not based on a clear understanding of the firm's values and when it does not build on strengths and address weaknesses.

Areas to be covered include:

• Build support with senior management and employees
• Research what others are doing
• Prepare a matrix of proposed CSR activities
• Develop options for proceeding and the business case for them
• Decide on direction, approach and focus areas